Ranjan Das, Founder, BuyingEngine© has announced a game-changer that will bring around some fundamental changes in the e-commerce market about how consumers buy and brands sell. All FREEmium members of BuyingEngine© will not need to spend any money from their own pockets to buy anything listed on their e-store and meta-aggregation shopping pages, which includes almost all top brands and e-commerce platforms from India and abroad. Unlike the instantaneous presumption, ‘Buy Anything Free’ is no gambling, Loyalty, or Bonus Point / Coin / Bitcoin program, as on these platforms, people earn very little points if at all they get lucky, clarifies Ranjan Das. While such loyalty or bonus coin/point programs will take consumers an excessively long time to accumulate even a minimal amount of funds to buy something small, here on BuyingEngine©, FREEmium members can accumulate real money in their e-wallet quickly to buy what they want, free. It will change the way brands and consumers interact and how funds are generated and distributed between them. Restructuring how business is done between brands and the consumer, BuyingEngine© is going to dramatically improve benefits that Consumers can draw from the brand and vice versa. Here, on BuyingEngine© , post upgrading their membership, the Gold FREEmium members can transfer the accumulated real money of their e-wallet quickly to their pr-authorized bank account as well. These features and various FREEmium Gold and Platinum memberships will be launched through various phases to ensure consumers get the best of it and will comprise of various gratification stages.
Our immediate target is to launch ‘Buy Anything Free’ with starting strength of 50 lac exclusive customer base only. It will be an yearly, monthly, weekly and daily subscription to Gold and Platinum FREEmium membership that the consumer can buy. Some of these categories of FREEmium membership fees in their initial inaugural “pre-book” months of early 2022 may be as low as Rs.100/- and membership fee for the same and other upper categories would increase with the passing time and peak near the launch date of the ‘Buy Anything Free’, feature. Since ‘Buy Anything Free’, would be an exclusive and limited membership, customers should buy it soon after its launched, since with any delay,they would run the risk of the membership becoming expensive and eventually running out of being offered, says Ranjan Das .
Seasoned marketer Ranjan Das launched BuyingEngine two years back with much fanfare. At the time of the launch, it was a meta-aggregator, giving you the best buying options from the entire universe of 100+ stores like Amazon, Flipkart, Tatacliq, etc., using their affiliate programs. Soon after the launch, in the first Covid induced lockdown we realized that our 100% dependability on affiliate programs was not the best way forward, said Ranjan. Most of the top brands paused their affiliate product feeds, and despite having a sizable demand in hand, we couldn’t do much. ‘WhatsApp and Shop’ was very popular in the last lockdown, other than AutoFind Coupons, DealForecast, Buy@YourPrice and DealsByYou. Many of these ‘first time ever’ in the industry features, found second homes with many topline e-commerce brands.
Earlier launched and known as DealComeTrue, BuyingEngine© has reached 100K+ downloads of its Android app alone. With backing and infra support worth $350K from the USA accelerator “The One Valley”, BuyingEngine© has won the AWS Activate program of $100K and $25K and 2 full years of cloud infra and technical support.
‘This backing strengthened our resolve and validated the concept we were working on’, says Rashi Das, Co-founder , BuyingEngine. We made the most of the infrastructural support we got and diverted all our resources to better the product and to engage with our TG. The many unique features that BuyingEngine has and the steady increase in the app downloads we got, is a testament of a good product and a great concept that BuyingEngine is. We are now looking for the right investor to help us take the required leap , added Rashi.
Ranjan Das has a long successful career of ~25 years in Marketing & Advertising heading Apppl Combine ,working with more than 75+ Top MNC brands like Nike, Reebok, Wipro, Audi, Bacardi, Dalmia Baharat, Max Life, Dunlop Sports etc. while shaping and launching 15+ Start-ups like Snapdeal, Letstrack, Kenshin, Hippo Stores, South Ville, etc. as a marketer. He is one of those market shapers who has influenced and contributed in shaping consumer behaviour and brand offerings in the foundation days of the ecommerce market in India. Developing a Brand, its business and unique propositions, go-to-market strategies, implementations, creating new categories are some of his few strengths.
’Buy Anything, Free’ has already started doing its magic. Best of the seasoned CTO and CFOs talents are currently vyingfor the position through a LinkedIn recruitment drive. With peak traffic of 10K+ active users every hour in our pink days, BuyingEngine is sure to be a course correction and a big leap in the e-commerce industry. We are currently aiming at the Indian target market of ~$200 B projected to be ~$400 B by 2030. We aim to humanize technology in a way that makes the buying process easier, experiential, interactive and monetizing for consumers and brands both, says Ranjan Das.
