Deepika Bahri, the dynamic CEO of Antraajaal, exemplifies leadership that intertwines business acumen with a profound commitment to women’s empowerment and environmental sustainability. Her journey from education to entrepreneurship underscores a dedication to societal betterment, positioning her as a beacon of purposeful leadership.
A Transition Rooted in Purpose
Bahri’s professional path began in education, where she devoted 12 years to teaching and administration. Her passion for social service was evident early on, as she provided free education to underprivileged children at the age of 19. This commitment to upliftment laid the groundwork for her later endeavors. At 35, seeking greater flexibility to balance family life, she transitioned into digital marketing. Starting with online lectures on education and teaching methodologies, she quickly recognized the potential of digital platforms. This realization led to the establishment of Antraajaal in 2011, a Chandigarh-based branding and digital marketing agency.
Antraajaal: Merging Business with Social Responsibility
Under Bahri’s leadership, Antraajaal has grown from a modest two-person operation into a leading agency serving over 100 clients globally. The company’s services encompass logo design, website development, social media marketing, and more, catering to diverse sectors including pharmaceuticals, skincare, and technology.
Beyond business growth, Bahri has embedded social responsibility into Antraajaal’s ethos. The company actively participates in initiatives promoting gender equality, access to education, and economic empowerment. Notable projects include “Kunji,” a book exchange program, and “Srijan,” an annual tree plantation drive. Additionally, Antraajaal offers free digital education programs for girls and internships in digital marketing for graduates, reflecting Bahri’s commitment to community development.
Advocacy for Women’s Empowerment
Bahri’s dedication to women’s empowerment extends beyond Antraajaal. As the President of the Women’s Indian Chamber of Commerce and Industry (WICCI) Chandigarh chapter, she fosters women’s entrepreneurship and leadership. Her role as the Global Chair for G-100’s Brand Creation and Marketing further amplifies her influence, allowing her to advocate for women’s rights on a larger scale.
Her efforts have earned her numerous accolades, including the Women Achievers’ Award 2022 by the IKJ Foundation and the Nari Shakti Samman 2023 by Chandigarh University. These honors recognize her contributions to women’s empowerment, skill development, and digital education.
Championing Sustainability
Bahri’s commitment to sustainability is evident in her initiatives like “Srijan,” which focuses on environmental conservation through tree plantation. By integrating sustainable practices within Antraajaal’s operations and advocating for environmental responsibility, she ensures that the company’s growth aligns with ecological preservation.
A Vision for the Future
Deepika Bahri’s leadership exemplifies how businesses can thrive while contributing positively to society and the environment. Her journey reflects a harmonious blend of professional success and unwavering commitment to social causes. As she continues to lead Antraajaal, her vision serves as an inspiration for integrating purpose with profit, demonstrating that empowering others and fostering sustainability are integral to meaningful leadership.
