National, November 10th, 2022: The innovative and market-leading Schwarzkopf Professional brand has unveiled the versatile Mira Rajput Kapoor as their first-ever Hair Muse in India. Schwarzkopf Professional is a leading worldwide hair expert brand. Mira, renowned for her grace and elegance, personifies the brand’s ethos and ideals of innovation, empowerment, and constant change. As they launch a potent campaign highlighting Schwarzkopf Professional’s global record of altering, innovating, and upgrading hair, Mira will represent and advocate for a significant brand milestone.
Regarding innovative ideas or high-quality products, Schwarzkopf Professional has a history of pushing the boundaries. By portraying a world with boundless possibilities, a world of difference, and no limits, the brand stands for its purpose to explore limitless hair possibilities by highlighting how you may keep inventing and elevating by grabbing every chance. To kick off their partnership, the company enlisted its Hair Muse, Mira Rajput Kapoor, for a unique and entertaining ad film that captures the brand’s essence while utilising its sound as a critical identification driver.
“I’m thrilled and privileged to serve as Schwarzkopf Professional’s first Hair Muse in India! As a customer, my trust and belief in the company have only been more vital over time. And it now seems strange to be a national spokesperson for the brand. Best-in-class hair care products have always been available to us because of the unique and unrestricted branding of Schwarzkopf Professional. And as a result of this partnership, our potential as a group is limitless! Mira Rajput concurs
“In a cutting-edge, digital-first articulation, our most recent campaign underlines our legacy and prowess concerning the art of hairdressing. We want to maintain a deep connection with our audiences by bringing the brand story to life through sensory stimulation and using sound as a medium. Mira is a prominent voice in beauty and fashion among urban audiences and online users; she perfectly embodies the ideals of authenticity, confidence, and empowerment held by Schwarzkopf Professional. We are thrilled to be associated with this organisation and look forward to building the brand further. Claims Shama Dalal, Henkel Beauty Care India’s Head of Marketing.
