An Interview with Kunal Bhandari, Founder of GREE
Founded in 1970, the B.M. Shah Group has evolved into a major player in various industries, including adhesives, construction chemicals, and electronics. Its subsidiary, GREE, has made a significant mark in the world of adhesives, sealants, and expansion PU foams. To learn more about GREE’s success and its future direction, we sat down with Kunal Bhandari, Founder of GREE, for an exclusive interview.
Q1: Can you share the story of how GREE came into existence and its role within the larger group?
Kunal Bhandari: GREE was established as part of the B.M. Shah Group’s broader vision of diversifying into the adhesives, sealants, and construction chemical industries. While our parent group was already involved in self-adhesive tapes, poly films, and electronics, we recognized a gap in the market for high-quality construction chemicals and building materials for bonding application. GREE was created to fill that gap, and over the years, it has grown into a leading name in the industry, contributing significantly to the Group’s success. Our focus has always been on offering reliable products that meet the needs of both professionals and DIY enthusiasts.
Q2: What sets GREE apart from other brands in the adhesive and sealant industry?
Kunal Bhandari: At GREE, our commitment to quality is at the core of everything we do. We operate under the philosophy that “Quality is remembered long after the price is forgotten,” which drives our dedication to providing top-tier products. Our extensive product line, which includes GREE Silicone Sealants, Expansion PU Foams, Waterproof Flashing Tapes, Stop Leak Spray, and more, is developed with precision and manufactured to meet strict quality control standards. This ensures that customer, whether large-scale contractors or individual DIY enthusiasts, can rely on our products for consistent, high-performance results.
Q3: GREE’s product portfolio includes a wide variety of products. Can you tell us about any recent innovations or launches that you’re particularly excited about?
Kunal Bhandari: One product we’re particularly proud of is our Polyurethane Sealants, which were recently launched to overwhelming market acceptance. The sealants are formulated to meet international quality standards while being affordable, making them a great choice for a wide range of applications in construction and automotive industry. Additionally, we’re expanding into epoxy adhesives and construction chemicals, which has allowed us to reach new customer segments and cater to evolving industry needs. We always keep innovation at the forefront of our operations, and our R&D efforts are geared toward meeting the demands of an ever-changing market.
Q4: GREE is known for its focus on quality. How does the company ensure that every product maintains high standards?
Kunal Bhandari: We maintain a strict quality control process at every stage of production. From sourcing raw materials to the final product, each step is carefully monitored and tested. Our manufacturing units are equipped with state-of-the-art technology that helps us maintain consistency and meet the highest quality standards. Our in-house R&D team is also constantly working to enhance the performance and durability of our products. This focus on quality has been instrumental in building trust with our customers, as they know they can rely on GREE for dependable solutions.
Q5: GREE has a significant presence across India. How has the company managed to expand its reach into over 270 cities, and what does this expansion mean for your customers?
Kunal Bhandari: Our market driven approach extends to both B2B and B2C segments, complimented by strategic alliance with prominent outlets, builders and contractors across India. This multi-faceted strategy has enabled us to effectively reach diverse customers. Our expansion into 11500 retail shops over 270 cities is a result of our consistent focus on customer accessibility and satisfaction. Our distributor network ensures timely delivery, while our customer service team is always ready to assist with any inquiries or concerns. For our customers, this means that whether they are working on a large-scale construction project or a small DIY repair, they can count on GREE’s products being readily available when needed.
Our top of line products are GREE R-8055 Silicone Sealants, R9 Expansion PU Foams, Soggo Color Spray Paints, Super Glue 999 and R-207 Multiseal Waterproof Sealing Tape are very popular and drives the maximum sales in their category.
Q6: What role does innovation play in GREE’s continued growth, and how do you foresee the company evolving in the future?
Kunal Bhandari: Innovation is at the heart of GREE’s growth strategy. Our continuous investment in research and development enables us to create cutting-edge solutions that address the changing needs of our customers. We’re always exploring new technologies and materials to enhance the performance of our products. Looking forward, we aim to expand further into construction chemicals and adhesives, as well as improve our product range to include more sustainable and eco-friendly options. Our goal is to remain a leader in the market, driving innovation while maintaining affordability and quality.
Q7 :As a leader in the adhesives and sealant industry, what values guide GREE’s mission, and how do you see the company’s role in shaping the industry in the future?
Kunal Bhandari: At GREE, we are guided by values of reliability, integrity, and excellence. These principles shape every aspect of our operations, from product development to customer service. We believe that by upholding these values, we can continue to meet the evolving needs of our customers and maintain the trust they place in us. In the future, we aim to continue shaping the construction chemical industry by introducing innovative products, expanding our presence globally, and maintaining our commitment to delivering the highest quality solutions.
Conclusion: GREE’s growth and success in the competitive adhesive and sealant industry can be attributed to its unwavering focus on innovation, quality, and customer satisfaction. With a rich legacy, an expanding product portfolio, and a commitment to excellence, GREE is poised to remain a leader in the adhesive and bonding sectors for years to come. Whether for large-scale contractors or individual consumers, GREE’s products continue to provide reliable, high-performance solutions that help build, repair, and create with confidence.
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