Founded in 2019 by Mr. Kartik Mutha JJSMEDIA is an Influencer marketing platform that empowers top brands to leverage influencer marketing at scale by using data, strategy, and creativity.
JJSMEDIA offers brands a massive diverse pool of over 95,000 influencers, from celebrities and digital stars to micro-influencers, Youtubers, and Domain expertise creators(FinTech and Edtech).
JJSMEDIA has delivered campaigns for 120 top brands in India including Amazon, Mivi, Zomato, Gillette, Unacademy, and dozens more
According to a statement from Mr. Kartik, Global Influencer marketing spends account for roughly 24% of the digital Ads spend. The market is expected to grow at a compound annual growth rate (CAGR) of 25% till 2025 to reach a size of Rs 2,200 crore and the increasing customer acquisition cost through performance channels has increased drastically which raises the demand for Influencer marketing.
Speaking further Mr. Kartik added, When we started we had no idea how to pitch brands and grow my agency business after a continuous struggle of 6 months I finally understood how B2B business development followed by which we started to grow and after delivering 120 campaigns we understood that Influencer marketing can also be leveraged as Performace channel because Influencer marketing gives 7x ROI if the selection of Influencer and campaign strategy is developed the right way. In recent months we have seen a huge demand for Influencer’s Content as It helped our D2C clients to reduce their Customer Acquisition Costs by 28% and delivered better ROAS. In a nutshell, it is about aligning various forms of marketing to the same core messaging and customized influencer marketing.
It’s important to understand that each platform has different requirements, and a one-size-fits-all approach doesn’t really work. At JJSMEDIA, there is a deep understanding of a brand’s requirements as well as consumer insights, and accordingly, the ‘right’ platform is recommended. It is all about evaluating the type of content that will make sense in tune with the narrative. We look after consumer psychology and market dynamics very carefully to ensure a Fruitful result for our Clients.
We today compete with One Impression, The Good Creator Co, BrandzUp, Chtrbox, Social Beat, Chtrbox, Qoruz, and many more
Mr. Kartik Claims to provide Influencer content solutions to Utsav (Backed by 100x.vc), SaleAssist (Backed by 100x.vc), FunctionUp (Backed By Ycombinator), Zee music company, PepsiCo, Unacademy, Meesho, Jiosaavn, and Netflix in recent months
Harshit Founder, Hikup: We are fortunate to Acquihire JJSMEDIA, The time of the Acquihire couldn’t have been better as we feel aligned with JJSMEDIA’s vision to democratize the creator economy in India and Kartik’s expertise in B2B Sales and media business development would be the cherry on the cake to make Hikup disrupt the marketing industry. Hikup’s plan is to strengthen its strategy for campaigns and provide Clients a holistic Influencer and Content Solutions. With this Acquihire we would increase our Client base which would lead to our exponential growth. Leveraging Kartik’s expertise we eye to Bag content solutions mandate in the Ed-tech and Fashion Industry very soon.
Before the acquihire, Kartik helped us many times to get to work on big projects and I truly admire his business development skills the Acquihire of JJSMEDIA would lead to exponential growth of Hikup as I strongly believe the expertise Kartik would bring can take our company to a level we always wanted to reach he also has a similar vision for Content marketing leveraging Influencers and since we have Mr. Kartik with us our focus is to revolutionize the way brands leverage content marketing in India.
Mr. Kartik added He will continue to work with Hikup As Sales Growth Consultant for the Influencer content solutions division at Hikup.
